A Lightly Floured Surface + Fork Goes Clink

Casual, informative, tell-all culinary newsletter + supper club

2025

Strategy: Capture the casual character and nature of both the chef himself as well as the newsletter + supper club, to make cooking and dining feel approachable and inviting.

Application: Illustrative logos with expressive, mischievous personality with a nod to Feathers McGraw, playful type, simple menu design, and custom supporting icons. Marigold + burnt orange hues are reminiscent of the food and pastries he expertly crafts while a warm dark blue anchors his brand as casual and approachable.

Outcome: Assets for newsletter drove traffic + elevated site visuals. Menus were updated and provided at each supper club, enhancing the experience and expanding reach. See them in action here.

A person holding a large rolling pin with the text 'A Lightly Floured Surface'.

Illustration of hands cooking with a pot, holding noodles and a tomato, with one hand sprinkling pepper or seasoning over the tomato, on a light background.

An illustration of a chicken with a long beak, sitting at a table with a checkered tablecloth, holding a fork, and looking at a plate.