A Lightly Floured Surface + Fork Goes Clink

Casual, informative, tell-all culinary newsletter + supper club

2025

Strategy
Capture the chef's casual, playful character across a culinary newsletter and supper club, making cooking and dining feel warm, unpretentious, and inviting.

Application
Crafted illustrative logos with expressive, mischievous personality and a playful nod to Feathers McGraw. Paired with lighthearted type, simple menu design, and custom supporting icons. Marigold and burnt orange hues echo the food and pastries the chef expertly crafts, while a warm, dark blue grounds the brand in something casual and approachable.

Outcome
Newsletter assets drove increased traffic and elevated the overall site visuals, while rotating printed menus that were provided at each supper club enhanced the in-person experience and helped expand the brand's reach. See them in action here.

Photo by Bailey Garrot
A man in a white shirt holding a wine bottle in a dining room. There are glasses of water and a wine glass on the table, with a cloth and menu. A piece of art with multiple portraits hangs on the wall behind him. Text overlaid says 'FORK GOES CLINK'
An illustration of a chicken with a long beak, sitting at a table with a checkered tablecloth, holding a fork, and looking at a plate.
A dimly lit dining table set for a meal with wine bottles, glasses, candles, and plates, in a cozy, warm atmosphere.
A white paper with the text 'FORK GOES CLINK' in large, bold letters, attached to an orange background with black clips. The letter 'I' in 'CLINK' is stylized as a yellow fork. There is a cartoon illustration of a chicken sitting at a table with a ch
Menu card titled 'FORK GOES CLINK' with a list of dishes and an illustration of a bird holding a fork while sitting at a checkered table.
A person holding a large rolling pin with the text 'A Lightly Floured Surface'.
Illustration of hands cooking with a pot, holding noodles and a tomato, with one hand sprinkling pepper or seasoning over the tomato, on a light background.
A smartphone displaying a webpage about baking, with an illustration of a person holding a rolling pin, surrounded by sesame seed-covered baked goods in the background.