Art Director & Brand Designer building human-centered brand identities, campaigns, and hand-crafted illustrations with an invitation for interaction

Comprehensive, evolutionary brand design + visual identity that embodies brand character and establishes visual voice. thoughtfully tailored to feel authentic and engaging by leveraging human-centered design, color theory + organic elements evoking emotion, mood and interaction
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Services: strategy, visual direction, logo system, color palette system, typography, image curation, print + digital assets, iconography, spot illustration, full-scale brand guides

Brand + Visual Identity

Collaborative, thoughtful strategy and design intuition shape cohesive, impactful multi-channel campaigns. Clear, compelling concepts through research and application of human-centered approaches that drive meaningful engagement. 
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Services: collaborative design strategy, project visual direction, research, concepting, moodboarding, timeline management, overseeing, enlisting and assisting creative, and supporting launch

Art Direction

Tailored, custom illustration design crafted to bring forth brand personality and human elements with emphasis on playfulness through thoughtful use of color, texture, and form. Works within existing identity structures or can be paired with brand identity packages.
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Services: editorial illustration, spot illustrations, custom icons, illustrative logos, promotional merch, posters, book/zine illustrations, custom iconography and custom artwork

Illustration

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Brigette Margeanu Hall is a Portland, Ore–based Art Director and Brand Designer whose work is grounded in an intuitive understanding of color, visual relationships, and strategy that captures a feeling, transforming visuals into measurable, meaningful engagement. She accomplishes this through fostering collaborative partnerships, ensuring that all ideas are considered and valued so that outcome success can be celebrated by all.

Brigette holds a BFA in Graphic Design with over a decade of experience working in-house, in-agency, and in direct client partnerships.

For inquiries, additional work, design packages and pricing, reach out at bmargeanu@gmail.com.