mini travel guides mailed to you

2026

Strategy
Be the bridge for regular people that makes getting out and discovering places simplified + more accessible by providing regionally-based, short itineraries for casual, weekend outings. Geared toward Millennials and Gen Z.

Application
Appealing through 90s/early 2000s nostalgia, including type pairings, film-focused photography, and tangible snail-mailed zines. Color palette designed to reflect the excitement of the outdoors, and organic iconography subtly reflects brand name and encapsulates the feeling of adventure.

Outcome
Brand elements work together to create a sense of excitement, empowerment, and nostalgia and taps into the growing demand for physical media. Zines consistently sell out online and have high local wholesale demand. See more here.