Mini travel guides mailed to you

2026

Strategy
Design a compelling, approachable resource that empowers everyday people to spend more time outdoors, lowering the barrier to entry through short, pocket sized itineraries built for casual weekend adventures. Tailored to Millennials and Gen Z, with an emphasis on accessibility over expertise.

Application
Leaned into nostalgia through 90s and early-2000s outdoor imagery, film photography, and organic, hand-drawn illustration, paired with tangible, snail mailed zines that turn a digital-first audience toward something physical and personal. These elements foster a sense of unity, belonging, and warmth that feels more like a community than a brand.

Outcome
Each brand element works together to build a world that feels exciting, empowering, and nostalgic, effectively tapping into the resurgence of physical media in a screen saturated culture. Zines consistently sell out online and have strong wholesale demand, fueling a growing network of local partnerships. See more here.