mini travel guides mailed to you

2026

Strategy
Craft a compelling, approachable resource empowering regular people to get outdoors more by making it more accessible via short, pocket-sized itineraries for casual, weekend outings. Geared toward Millennials and Gen Z.

Application
Leverage nostalgia and 90s/early 2000s outdoor imagery with film-focused photography, organic, simple illustrations, and tangible snail-mailed zines to create a feeling of unity, belonging, and approachability.

Outcome
Brand elements work in tandem creating a brand world that breeds a sense of excitement, empowerment, and nostalgia, tapping into the growing demand for physical media. Zines consistently sell out online and have high wholesale demand with many local partnerships. See more here.