mini travel guides mailed to you

2026

Strategy
Be the bridge for regular people that makes getting out and discovering places simplified + more accessible by providing regionally-based, short itineraries for casual, weekend outings. Geared toward Millennials and Gen Z.

Application
Appealing through 90s/early 2000s nostalgia, including type pairings, film-focused photography, and tangible snail-mailed zines. Color palette designed to reflect the outdoors along with organic iconography that provides a human touch.

Outcome
Brand elements work together to create a sense of excitement, empowerment, and nostalgia. Zines consistently sell out online and have high local wholesale demand. See more here.