Valor Coffee

Uplifting people through coffee

2020

Strategy
Visually communicate personal interaction, community, approachability, and playfulness to build relationships.

Application
Playful brand assets and custom icons that depict coffee culture, colorful spot illustrations with people together, interactive menu design, accompanying illustrative merch development.

Outcome
Assets and merch directly aided in scaling Valor Coffee’s company by driving traffic both to their website and brick and mortar during their founding months. See more here.

White T-shirt with a line art design of people gardening and enjoying outdoors, featuring plants, flowers, and a sun in the background, with the word 'VILOR' at the bottom.
Illustration of five overlapping hands in varying colors including pink, green, yellow, and one outlined in black, creating a layered visual effect.
Menu featuring coffee and merchandise, with sections for current brewing, drip and iced coffee, coffee shots, and merchandise including t-shirts, logo, mugs, and candles.
A both sides of a printed menu on a wooden table. The left side shows beverage options including coffee varieties and prices, not coffee drinks, valor faves, and espresso accoutrements. The right side features a separate green paper with grubs, listi
A person holding a beige tote bag with abstract illustrations and the word 'VILOR' on it, standing in front of green bushes.
A light pink T-shirt with black line art of three potted plants, each with a person interacting with the plants.
A person wearing a yellow baseball cap with a blue and white embroidered coffee bean symbol on the back, indoors, with framed artwork in the background.