Valor Coffee

Uplifting people through coffee

2020

Strategy: Visually communicate personal interaction, community, approachability, and playfulness to build relationships.

Application: Playful brand assets and custom icons that depict coffee culture, colorful spot illustrations with people together, interactive menu design, accompanying illustrative merch development.

Outcome: Assets and merch directly aided in scaling Valor Coffee’s company by driving traffic both to their website and brick and mortar during their founding months. See more here.

White T-shirt with a line art design of people gardening and enjoying outdoors, featuring plants, flowers, and a sun in the background, with the word 'VILOR' at the bottom.
Illustration of five overlapping hands in varying colors including pink, green, yellow, and one outlined in black, creating a layered visual effect.
Menu featuring coffee and merchandise, with sections for current brewing, drip and iced coffee, coffee shots, and merchandise including t-shirts, logo, mugs, and candles.
menus-2.webp
A person holding a beige tote bag with abstract illustrations and the word 'VILOR' on it, standing in front of green bushes.
A light pink T-shirt with black line art of three potted plants, each with a person interacting with the plants.
A person wearing a yellow baseball cap with a blue and white embroidered coffee bean symbol on the back, indoors, with framed artwork in the background.