Brand Designing and Leading at CDC

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Brand Designing and Leading at CDC *

Senior Graphic Designer, Brand Designer, Art Director

Led the creation of global public health visual communications and design systems including a CDC-wide brand refresh and visual identity standards, creating award-winning, large-scale multimedia/social campaigns, message-specific brand packages, and complex visual identities for a variety of audiences.

MPOX Global Health Response

Collaboratively created a brand system, considering target audience and social barriers. Created in-house illustrations to support products that garnered 86mm social reach and achieved CDC award for response time/social reach.

COVID-19 Travel Campaign

Collaboratively designed a brand system, icon library, and multi-media campaign for millennial target audience with considerations surrounding global stigma and avoiding fear-based messaging. Led design for social graphics and icon creation. Social campaign achieved the highest Instagram reach 30k+ likes.

CDC Visual Identity Case Study

Branding + Illustration

for Peyton Sanders

Created hand-drawn, playful illustrations, logo marks, and accompanying spot icons for use on local chef and baker Peyton Sanders’ food blog and as promotion for local supper club.