CDC

CDC’s first comprehensive, full-scale brand identity + evolving the agency’s logo including science-based color palettes & type pairings as well as visual elements.

Art Director, Brand Lead

2025

Strategy
Sharpen CDC’s visual presence, evolve visual voice, and simplify logo mark for a more connected global community while creating enough flexibility to engage a variety of audiences + messaging.

Application
Utilized science-based color and shape psychology & research to craft engaging color palettes that resonate, dynamic color families for message/audience-specific comms, evergreen and scalable typography pairings, and inviting graphic elements that pull viewers in.

Outcome
Refreshed logo mark and accompanying brand identity standards were rolled out globally and embraced across CDC sectors. This lead to tightened visual presence across platforms, creating measurable traffic increase to CDC website/socials and an increased public engagement through CDC multi-channel ratings. View full case study here.