CDC
Art Direction, Brand Identity, and Design Leading for global public health communications, multi-media campaigns, and design systems
CDC Brand Identity
CDC’s first comprehensive, full-scale brand identity, evolving agency logo including science-based color palettes, type pairings, and grounding visual elements.
Art Director, Brand Lead
2025
Strategy
Sharpen CDC’s visual presence, evolve visual voice, and modernize logo mark for a more connected global community, creating enough flexibility to engage a variety of audiences + messaging.
Application
Utilized science-based color and shape psychology & research to craft engaging color palettes that resonate broadly, dynamic color families for message/audience-specific communications, evergreen and scalable typography pairings, and inviting graphic elements that invite viewers in.
Outcome
Refreshed logo mark and accompanying brand identity standards were globally rolled out and embraced across CDC sectors. This lead to tightened visual presence across platforms, creating measurable traffic increase to CDC website/socials and an increased public engagement through CDC multi-channel ratings. View full case study.
Additional CDC Works
MPOX Social | 86mm social impressions; 593,000 web engagements
MPOX Brand Identity | National Graphis Award Winner
One CDC Logo Mark | Global Initiative
COVID-19 Social Travel Campaign | Highest CDC IG engagement with 30k+ likes
COVID-19 Social Travel Campaign
COVID-19 Social Travel Campaign
Arthritis Campaign | Environmental design featured as bus ads, print, and billboard
Clean Hands multi-media Campaign | North & South America
For additional CDC work and in-depth case studies, reach out at bmargeanu@gmail.com